AUGMENTED REALITY
We develop perfectly tailor-made augmented reality (AR) solutions. Whether furnishing, product design, automotive, gaming or trade fairs - we design and develop tailor-made AR mobile apps and coming WebAR applications for every sector.
AR app
Augmented reality (AR) is one of the biggest technology trends right now, and it’s only going to get bigger as AR ready smartphones and other devices become more accessible around the world. AR let us see the real-life environment right in front of us,trees swaying in the park, dogs chasing balls, kids playing soccer,with a digital augmentation overlaid on it. Augmented reality apps provide users additional information about their location or objects in their real environment. They can be used in almost every industry and area, and can help to increase productivity and sales or be a nice support for the entertainment and communication sector. Because the features of an AR app are highly dependent on their intended use, they are typically customized applications that we develop for your individual needs.
Furnishing with AR
For far too long, the online furniture industry has been one of the slowest category of products to gain a foothold online. After all, it’s hard for shoppers to judge whether a piece of furniture will fit in their space or go with their room decor just by looking at it online, rather than in person. In fact, the larger the item or its price tag, the more reluctant the shopper is to make that purchase online. Especially when they can visit a store and actually see the product. Our AR solutions offer a high information density through interactive and animated representations of planned or existing real estate as an AR miniature model. AR applications can also be used as a tool for interactive interior design and can playfully help to increase the customers' imagination, or even replace the manual for their product building.
AR in retail
The retail industry has been among the most eager adopters of cutting-edge tech, pioneering the transformation in warehousing, logistics, marketing, and customer service. Consumers, however, are getting more demanding. In 2021, they are expecting immersive technologies to be a part of their shopping experiences. As much as 69% of customers today expect to use AR\VR as they shop, and retailers are doing their best to adjust and implement this immersive tech. Before the pandemic, the market for augmented reality in retail had reached $10 billion and is expected to grow at a CAGR of 46,6% until 2027. AR connects reality with additional user-relevant information and worlds. Displays or packaging elements can be experienced in 3D, interactively and flexibly. You do not need any additional equipment because our experts design a configured mobile app for your business model or, in the future, WebAR applications which will reach your customers directly.
AR for trade shows
Augmented and virtual reality provide a cutting-edge to exhibitors wishing to make an impact at events. Trade shows are a great opportunity for businesses to market themselves and showcase their products or services. However, these events are also highly competitive, because exhibitors must compete for the attention of the many hundreds or thousands of attendees. As in the retail sector, success in trade shows is all about footfall. Augmented and virtual reality can provide that much-needed 'wow factor' to help increase visitors to your stand. This will only work, though, if exhibitors use this technology in the most effective ways. AR offers the maximum benefit of the exhibition space through virtual presentations of products while displaying them in real size. In addition, a presentation of supplementary information with linear or non-linear user guidance via the AR app is possible, which means cost savings through reduced transport costs for trade fair exhibitors.
AR for games
An augmented reality game often superimposes a precreated environment on top of a user’s actual environment. The game itself can be as simple as a game of virtual checkers played on a table surface. More advanced AR games may actually build an environment from user surroundings. Such a game could involve, for example, in-game characters climbing from coffee tables to sofas on virtual bridges. Environment creation is a time-consuming task in game making and there is a constant demand for new scenery because once a user has explored an environment fully they want to move on to a different one. AR gaming expands the playing field, taking advantage of the diversity of the real-world environment to keep the games interesting. AR games change the familiar environment and everyday life into a new, fantastic gaming experience. With AR technology games working in the context of reality you will get the player off the couch. We develop apps with an edutainment factor, which playfully combine real, historical, fantastic but also serious content with AR functions.
Web AR
webAR (or web-based augmented reality) is a digital technology that allows you to easily share AR experiences right over the internet , no app required. Simply send your users to a specific URL, and boom: They’re immediately interfacing with your latest digital experience. With this technology, you can bring a product label to life (even if it’s in print) or add a fully interactive product demo right on the back of your business card. Mobile-based augmented reality , the type of AR that runs on your phone or tablet , has been exploding in popularity over the past couple of years. However, there’s always been a bit of a hiccup: Users first need to download an app in order to enjoy the experience. With WebAR, that is no longer the case; augmented reality features can now live directly in your web browser. Web AR offers brands and companies the fastest and easiest way to showcase products and services in augmented reality. Due to the high accessibility of AR solutions in the web browser compared to mobile applications, more potential customers can be reached and consequently increase the own brand scope.
AR for automotive
Augmented reality applications used in showrooms help salespeople show car functionality with the help of a headset or smartphone camera. The technology allows for a visualization of lots of overlapping information, such as interior and exterior parts, performance, weight, and financing. It’s possible to present this data in an interactive way and keep it up to date on the go. AR-powered guides and instructions easily replace long and complex manuals. Manual applications provide car owners with access to vehicle features, maintenance, and information for repairs via smartphone or tablet. AR enhances road safety, guidance and navigation systems, and easy handling of complex data for the driver. Our applications enable faster iterations when planning new vehicles through shorter design times and faster prototyping via AR tools in the work environment.
Development of individual, innovative solutions
AR campaigns create a positive brand image and an emotional bond with the brand through high interactivity with the users and so the buying decision is no longer controlled solely by the price due to emotions, but the context and the individualization of a moment. Complex products can be presented visually better by the tangible technology and remain longer in the consumer's memory or are recognized faster.
Free technology choice and configuration
The center of the development of augmented reality solutions are environments such as Google ARCore and Apple ARKit, which make the solution suitable for the mass market. Each device pushes the technology forward, the more the better the hardware is developed. Increasingly, large software companies jump on the bandwagon and develop platforms that are also AR-enabled and independent of special hardware on the smartphone.
Experience reality differently
Augmented reality gives businesses and their customers the chance to experience things in a different way by seamlessly connecting digital data to the physical world. Businesses become more effective as they spend less time and money on specific tasks, while increasing customer satisfaction and loyalty.
Features
Here you will find the features and options that support our augmented reality solutions. There are numerous possibilities for combination. We design each application specifically for the respective use case or business goal and recommend an ideal setup.
Augmented reality browser
AR platforms are named AR browser based on their functionality. In addition to standardized AR features, they often have development tools to easily create and manage content.
Augmented reality
The range of possible AR display formats reaches from simple text overlays to embedded video and audio files, 360 ° panorama and 360 ° turn-around displays, to animated 2D and 3D content.
Devices for AR / MR
Augmented reality (AR) applications require devices with a complex composition of hardware modules (smart devices). The first devices of this kind were smartphones, followed by tablets or Apple's iPad.
Smartglasses
In 2012, Google introduced its "Google Glass" project, and while it was not the only smartglasses proxy at that time, it gained the most attention through its marketing and feature setting.
AR headsets
Headsets equipped with more advanced technologies and extensive sensor technology have caught the attention of the emerging developer community (such as HoloLens, Meta2, Magic Leap).
2D image marker / tracking marker
Image markers or tracking markers usually designate an image that is stored in an AR app or the underlying cloud service for comparison. The adjustment is usually carried out via the evaluation of light-dark values ​​in the image and provides so-called "image features" as contrast points.
3D object detection
With 3D object recognition, 2D image markers can not only be replaced, but also more complex use cases can be implemented. Instead of a 2D image reference, a 3D volume reference is stored in the system.
SLAM
Simultaneous Localization And Mapping is a combination of different software solutions that have the overarching goal of enabling the terminal to capture the environment and orientation in the initially "unknown" space.
Visual Inertial Odometry (VIO)
"Visual Inertial Odometry" is a technique that uses data from a camera and position and acceleration data to determine the position, orientation, and movement of a device in space.
Location Based Service (LBS)
As a location-based service, AR Apps display relevant information for the current location of the user. For this purpose, the position of the user is determined via GPS and stored content is loaded in a defined perimeter of its position.
Augmented Reality SDK
AR SDKs provide the AR app developer basic technologies and tools for creating AR solutions. They contain important basic functions, such as image or object recognition, SLAM technologies and various software algorithms.
ARKit
With ARKit developers can create highly detailed AR experiences for iPad and iPhone. In environments captured through the device, animated 3D virtual texts, objects and characters can be added.
ARCore
ARCore is a platform for creating augmented reality apps on Android. ARCore uses three key technologies to connect virtual content with the real world, as visible through your phone's camera.
vuforia
Vuforia is an augmented reality software development kit (SDK) for mobile devices that can be used to create augmented reality applications. Computer Vision technology identifies and tracks predictable images and simple 3D objects in real time.
Wikitude
The Wikitude (World Browser) is an augmented reality software for mobile devices, which was released in October 2008 as freeware. Wikitude is the first mobile app on a location-based approach for augmented reality (AR).
VIVAR
VIVAR is a mobile remote AR support service that makes you share and communicate on-the-spot situations through video calls.
ARToolKit
The world's mostly used tracking library for augmented reality. All the tools required to create innovative AR applications have been released under LGPL 3.0.
Microsoft Hololens
Microsoft Hololens is a wireless glass that works independently. The user fully perceives the real world and interacts with virtually familiar objects via gesture control.
WebAR
Google recently announced that it will bring AR technology into desktop and mobile browsers. Users can interact with 3D objects and place these objects directly from the browser into their own environment without having to start an AR-specific application.
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