Augmented reality gaming (AR gaming) is the integration of game visual and audio content with the user's environment in real time. Unlike virtual reality gaming, which often requires a separate room or confined area to create an immersive environment, augmented reality gaming uses the existing environment and creates a playing field within it. While virtual reality games require specialized VR headsets, only some augmented reality systems use them. AR games are typically played on devices like smartphones, tablets and portable gaming systems. Augmented Reality, long seen as a futuristic technology, is gaining exponential traction in reach and engagement. Now that our hardware has caught up, we see AR in various forms - from Instagram Face Filters, an interactive storytelling app to borderline AAA game experiences. Where AR really shines, however, is bridging the digital and the physical brand spaces, creating a whole new type of engagement. Bring to life your brand using AR games to unlock a new dimension of your branding.
Getting your message across at a Trade Show is hard with so many other competitors competing for attention. Video presentations or printed literature will only get you so far. With all the exciting technology available, visitors need something more engaging that will leave a lasting memory and stand out. That’s why immersive experiences, such as Augmented Reality (AR) could be just the thing to bring your visitors in. AR is an interactive experience combining real and virtual worlds. A device, such as your phone or wearable glasses “augments” what is already a real world image, with an extra layer of digital animation. Through AR, you can create an experience that appeals and connects to a visitor on an emotional and physical level. Of course beyond that aim, there are also other benefits of using this immersive tech, such as for sales, implementing creative ways to showcase products & services and enhancing user engagement & understanding.
Just like when playing a regular board game, people get naturally competitive and want to earn as many points or rewards as they can. The same concept applies to gamification in retail. When customers collect points, the sense that they are on the verge of a reward that entices them to shop more. However, we can take this a step higher and allow them to compete with their friends for those same rewards. As retailers look to drive more customers to brick & mortar stores , the focus is on creating unique and focused experiences for the customer. From personalized shopping experiences to instagrammable interior designs , the competition is heating up. Adding gamification to the retail experience is one way to grab attention , but also an effective sales strategy.
If you are looking for a new and effective way to attract, engage, and retain uses, gamification may be the solution you’re looking for. Custom marketing games are used by businesses to make mundane tasks more fun, thus increases the overall usage of the product. Such game marketing is a great way to attract prospects with content they love and attract new users as well. Game development for brands also helps them convert more leads users nowadays appreciate the personalized experiences offered by brands and reward them with their business. Gaming solutions for marketing can give your business a boost in many areas, starting with things like dwell time, interaction, and views and all the way to increasing the awareness and recognition of your brand. Gamification allows you to build closer relationships with your users, giving them more motivation to share information with you, which can help you optimize your service offerings.
Gaming, when done properly, has been proven to increase problem-solving & critical thinking skills, creativity, attention, and memory capacity. Games challenge you - they force you to make quick decisions, understand complex logic, and stay attentive. All of these benefits can be applied to educational and informational settings. From Pre-K and Young Adult engagement to corporate skills trainings, games are both a fun and functional way to keep your audience engaged and retaining as much information as possible.
The best A/VR games available to play right now allow you to discover a whole new level of immersion – especially when you compare them to playing a game on a traditional games console. While the topic of Virtual Reality has levelled off in last few years, its impact in various industries continues to increase. Healthcare, Construction, Fabrication and even Oil & Gas utilize the benefits of recreating important and even life-threatening situations in A/VR. Introducing game elements to such a A/VR simulation provides the audience with the desire to accomplish something, to increase their level or finish a task. It can also be fun - often an overlooked success factor.
Augmented reality games are the latest mobile gaming trend. These programs combine a real-world environment with advanced computer graphics to provide the effect of augmented reality. An example is Sky Siege, where a player shoots virtual helicopters that appear to fly around the room. In actuality, a live image of the player's room is captured by the device camera and fed to the display screen, resulting in augmented reality to the player. Advanced mobile games usually require fast central processing units (CPU), dedicated graphics processing units (GPU), large random access memory (RAM) and high-resolution display screens. Most developers use a royalty-free, cross-platform application programming device known as OpenGL ES to write games with 2D or 3D graphics.
The gaming way of learning and getting new information is not only effective but also extremely exciting. Gamification in marketing allows you to involve more representatives of the target audience, associate the brand with something non-standard and funny, to achieve a high level of awareness and virality. Moreover, it remains one of the most powerful tools for building and strengthening loyalty. At last, the use of such strategies is necessary in the modern world. Representatives of generation Y (millennials) are the people brought up by TV, video games, music videos, and mobile applications. They are deeply involved in digital technologies and difficult to interest, and for them, the usual advertising seems dull or look like another useless attempt to foist some trash. The current generation of consumers tolerate diversity, self-expression, it craves uniqueness and interaction. It is impossible to compete successfully without matching trends, and therefore, gamification should be a part of your marketing strategy.
As users are encouraged to take specific actions with gamification, often engagement rates are higher and better than those achieved in previous campaigns. Engagement can be the very first step of a long-term relationship between the customer and the brand, which leads onto the next benefit of gamified campaigns.
As said before, customers who keep your brand’s name in their minds for a long time after having a fun experience with a branded game are a valuable asset for your business. Firstly, because they may get emotionally attached to your brand, but also because , if that attachment occurs , they are more likely to become loyal customers than indifferent or actively disengaged customers.
Data is perhaps one of the most valuable assets for businesses these days. Combined with complex AI, IoT, and machine learning systems, gigantic databases can provide businesses with the necessary tools to target the best customers, with the right offer, at the best time and place possible. However, gathering that data is not always easy and this is where gamification comes to play. By offering users the possibility of having a fun time, or even getting the chance of winning a prize or reward, they are likely to be more willing to give you potential data, which you can later use to gain a better understanding of your target audience.
As players engage with the gamified elements provided by your brand, they are more likely to respond to your CTA, than if it was a traditional banner ad or any other marketing method in order to win the rewards that you have attached to the interactive experience. This will help to improve your conversion rates. For example, imagine that you offer users a 20% discount from a quick interactive quiz on your website. The user is likely to take advantage of that discount and proceed to use it to make a purchase in your store or e-commerce site.
Consumer behavior can be, many times, more emotional than rational. Often, the same offer or product may be interpreted differently, depending on the context and circumstance of the approach. As an example, users may ignore a clickable banner that advertises a 10% discount in the next hours, but they may feel very excited by being rewarded the same 10% discount for passing three levels in an interactive branded game. This is because customers will feel that they have “earned” the discount, they have “battled” for it, so they will value it differently than if it is given to them for no reason.
Gamification marketing can be a fun and easy way to explain what the main benefits of your product or service are and therefore educate the users.
For marketers, the ultimate goal of advertising their product or service with ads on websites and apps is to attract and capture new customers. The first step is to catch the users’ attention and encourage them to interact with the ad unit. Banner ads and pop-ups are often rejected or ignored by users who are tired of seeing their journey interrupted by unrequested ads. So, trying to spread your message through a fun and easy-to-play game may be a good way of reaching new users and hopefully converting them into customers a few steps later.
Here you will find features and options that support our games. The possible combinations are very diverse. We design each application tailored to the corresponding use case or business goal and recommend an ideal setup
Your customer becomes the game controller. We prototype and develop custom hardware inputs that unlock new types of interactions and are designed for the harshest environments.
We use a wide range of software and code structures that can be experienced from iOS to Android, Web and Applications, Consoles and custom hardware.
The design of the 3D environment is independent of size and style, and is individually created for the use case
Fully immerse your customer with an integrated branded space. Coordinated lighting effects, sound and interior design bring the user deeper into the experience.
Deep, custom created worlds for your audience to explore.
Create a connection between your physical and digital realities.
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