Product Configurators

We depict the increasingly more specific requirements placed on products using our platform-independent 2D or 3D configurators. Whether used for web, mobile, or installations, they are intuitive and easy to understand. We guide users through various options and assist with finding the combination that is the best individual fit.


Web configurators

A web-based product configurator shows users a customizable 2D or 3D model of the product. they’re browsing. These digital tools can take on many forms and exhibit any of a number of features. Some enable the user to adjust the angle of the image so they can see it in its entirety. Others allow users to zoom in on various parts of the product so they can get a detailed look of every design feature or function. Occasionally, they do both. Which features are right depend on the specific product being sold. We combine custom-made products with a custom-made solution, thereby meeting the user's desire for individualization. Our product configurators are optimized for each end device and ensure a unified brand presence on the Web. Performance and quality are the technical challenges that we overcome with WebGL technology and real-time 3D rendering. Along the customer-specific, predetermined product guidelines, the user gains the most configuration freedom.

Web configurators
Trade shows and presentations

Trade shows and presentations

Large, attention-grabbing productions that simultaneously offer depth of information and joy of use are in particular high demand for events such as trade shows that are particularly full of stimulation. Here, it is important to have the latest technology when directly compared with the competition in order to produce a wow effect. We develop product portrayals that are customized to the user in real time, completing the consumer journey via mobile connection. Integrated analytics make it possible to measure trade show success.

B2B and sales

Although augmented reality (AR) is mostly known as a technology used for entertainment purposes, its potential is not limited to games and fancy photo filters targeted at consumers. It has a lot to offer to businesses as well. When you deal with business to business (B2B) sales, all properties of your product or service must persuade the potential client that it will increase their company’s profit. There should also be something impressive in your offer that makes it stand out. This is where AR can enter the stage and become a handy sales and client engagement tool that you can create with the help of your company's developers. To see how it works There is hardly any tool that is more effective for sales employees than a configurator that provides a high-quality visualization of the diverse options of the product line. Depending on the intended customer focus, the product is displayed in various use cases or combinations. Products that are difficult to handle or that have extensive features can be depicted in 2D and 3D, accurate in every detail, and become an interactive experience with interfaces to ERP and CMS .

B2B and sales


The first thing you do on entering a store is you look around and browse through various sections to find something you like or something that is on your shopping list. Perusing through the whole store can be a hassle and you might not find what you’re looking for. To make the in-store experience more informational, seamless and faster, retailers have introduced augmented reality navigation. In a store, digital product configurators make possible the direct personalization of products. This individual customization to the customer provides added value, since a personal connection to the product arises. Complex product lines can be visualized and represented in various configurators.

VR & AR configurators

With virtual and augmented realities, we offer end customers an innovative and immersive experience. Individually customizing a product and then, in the "Moment of Truth," experiencing it via virtual reality glasses or in the room via augmented reality. Our 3D real-time applications ensure detailed, to-scale visualization. With high visual quality, virtual and augmented reality applications guarantee a high degree of user attention and a long customer stay.

VR & AR configurators

A product configurator is a digital app that can be used on websites and apps by different users to “configure” or build their perfect product. For customers, this presents a great way of customizing their products and building something that showcases their personal taste and style.

Enable Better Product Understanding

A product configurator simplifies complex products because it enables users to interact with them before they purchase. It helps them see how things work and even how parts move. Customers can view the product in real-time and assess it in their own terms. This enhanced interaction with the product provides a treasure trove of data on customer behavior for marketers and salespeople.

Simplify Manufacturing

Besides being stellar sales tools, product configurators simplify your manufacturing pipeline by capturing all the information your customer has input to the software. Product options, the customization process, and the customer preferences are all pushed to your ERP or CMS. That being said, configuration software also works as a configure, price and quote (CPQ) solution that can deliver the order to production before being delivered to the client.

Integrate with Third-Party Software

Another important benefit of product configurator software is that it integrates with third-party tools to enhance and speed up the sales process. For example, you can integrate an ERP or an eCommerce platform into your configurator to create quotes, sales orders, item descriptions, and even part numbers. Plus, by integrating a configurator into your eCommerce solution, you can manage stock lines and inventory.

Higher Visitor Engagement

Configurable products drive higher engagement than their static counterparts. By showing your customers a product they can tweak, they can become instantly hooked, even if it is only because of the novelty. Seeing how different product options appear in front of them is also a powerful psychological incentive for customers who can easily see themselves using that product once they have customized it according to their specific needs.

Boost Conversion Rates

A configurator also gives marketers the ability to go truly omnichannel. There are offline configurators that can be installed to mobile devices or computers so salespeople can use them on the go, during events, or to show prospects how the product works during a 1:1 demonstration, creating a seamless marketing experience that doesn't stop at the website. Ultimately, a CPQ tool like a configurator enables customers to make informed decisions quickly as they have all the information to make a purchase at hand.



Here you will find the features and options that support our digital installations. There are numerous possibilities for combination. We design each application specifically for the respective use case or business goal and recommend an ideal setup.

Mobile hotspot

Wi-Fi hotspot for enabling access to the Internet and to the applications via smartphone.

Object recognition

Product or object recognition for interactive tables, terminals, kiosks, or other display systems


Multi displays as well as XXL display projections. We work closely together with hardware partners.

Gesture-based control

Interaction with surfaces that have no direct access, as well as interactions on large surfaces.

Mobile connect

Control of the application via smartphone or tablet for user entries or sharing of content.


Direct evaluation of use via analytics for ideally adapting and optimizing the application to the target group.

Mobile landing page

A website optimized for use on mobile devices that provides more detailed information or additional services.

Virtual reality

Virtual reality experiences that simulate immersive 3D worlds, spaces, or scenarios.

Kiosk systems

Kiosk systems that are directly linked with existing e-commerce and ERP systems.

Cross device

Development of applications optimized for a range of display and device scenarios.

Real-time content

Connection to APIs and interfaces for display of real-time content such as weather, time, location, game results, social platforms, CMS, and ERP.

RFID recognition

Object or product recognition via RFID for interactive tables or kiosk systems.

Kinekt technology

Body tracking via Kinekt cameras allows innovative forms of interaction without additional hardware or equipment.

ERP & merchandise management

Connection to the local ERP system for integration of the merchandise


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