Virtual Reality
Virtual Reality, or VR, is the use of computer technology to create a simulated environment which can be explored in 360 degrees. Unlike traditional interfaces, VR places the user inside the virtual environment to give an immersive experience. We design and develop powerful virtual reality applications for commerce, showrooms, trade shows, mobile devices, VR platforms, and the Web. Learn more about our solutions here .
Showroom
It is widely known that presentation is everything, especially when it comes to retail marketing. That is why brands are now using virtual showrooms to showcase their products, providing customers with a fully immersive experience. Virtual showrooms are interactive spaces that either replicate the offline stores or are new digital showrooms created to allow customers to shop in an offline-like environment. The aesthetics of the virtual showroom can be inspired by the existing physical showroom or an entirely different concept. The virtual showroom technology allows a brand to enhance its online space by promoting its products through high-resolution graphics and an interactive and user-friendly interface. Customers can move through a virtual space, click on a specific product to reveal its information and see it in 3D, and consult with a sales representative via the chat function. Then, they can complete the purchase order on the same platform. We develop virtual reality solutions for use in showrooms and stores. This allows users to experience a special brand or product experience. Virtual reality enables visualization of a wide range of products, brands, and personalized product configurations in a small physical space with maximum impact on the user.
VR trade show experiences
When you’re attending your exhibition you have big expectations for what’s going to happen. You want great things to happen. Such as generating new sales and bring about great buzz: good press, social media presence. This can be very difficult in a competitive space like a trade show. You’re directly competing with dozens of other businesses that all share your objective of being the best stand. Virtual reality allows trade show visitors and guests to immerse themselves into vast brand and product worlds that go beyond the limits of physics. The average length of stay at booths is significantly increased through information and entertainment. For trade shows, we design and develop powerful product, game, and brand experiences.
Mobile VR app
We develop cross-platform virtual reality applications for Android, iOS, Mac, and Windows, making possible ideal distribution of content. This includes real-time 3D content, product configurators, 360° panoramas, and interactive films. Mobile virtual reality applications provide a maximized and location-independent product or brand experience.
WebVR experiences
WebVR technology allows users access to an immersive 3D experience right in their Web browser. In addition to the informational and formal contents of your website, WebVR enables an exclusive and immersive 3D experience that in turn serves as a particularly lasting entertainment, brand, or product experience.
Innovative brand experience
With VR, brands are able to provide a unique experience on all platforms, whether in showrooms, at trade shows, or on the Web. The values of the brand can be experienced through virtual reality, making them more tangible and powerful.
Promote the decision to buy
Customers can make quicker and more specific buying decisions since virtual reality provides a new level of information and experience. This provides more transparency, since products are simulated in their natural context and their specific use can be explained and visualized.
Provide a B2B & B2C product experience
Independent of physical constraints, companies can use VR to provide visualizations of products and product lines and demonstrate their features through simulations of actual use. Products can be experienced interactively, which significantly influences the decision to buy.
Expansion beyond physical constraint
Virtual reality makes possible the visualization of complex, expansive spaces and environments. A physically bounded space can be expanded without limitation. Physical space is often costly and limited, particularly in retail and at trade shows. Extensive product and brand portfolios can be visualized and portrayed using VR.
Innovative services & tools
Virtual reality makes innovative services possible and can also be used within companies as a tool for simulating complex processes, products, prototypes, or scenarios. This makes optimization, error correction, or adjustment of goals possible at an early stage, such as in planning or design.
Features
Here you will find the features and options that support our digital installations. There are numerous possibilities for combination. We design each application specifically for the respective use case or business goal and recommend an ideal setup.
Mobile platforms
We develop mobile VR solutions for iOS and Android.
High-end 3D worlds
We design expansive 3D worlds for an immersive VR experience.
Analytics
Collect valuable information about user behavior and the application through analytics.
Oculus & Steam Store
Increase the reach and penetration of the application with VR platforms.
Real-time content
Make it possible to experience and visualize information in VR by linking the application with real-time data.
360° panoramas & videos
Use photo and video panoramas to allow users to walk through and experience spaces.
Content management
Our VR solutions can access data in existing CMS systems.
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