Web Experiences
Web Experience Management is a process of managing the all-round experience of the web user across various touch points in the journey through an organisation’s web presence. With the evolution of the internet and presence of organisations across various platforms online, web experience is not limited only to the website of the organisation, but also the presence across multiple channels such as social networking and professional networking sites and multiple platforms such as mobile devices, etc. Web experience management is responsible for managing the overall experience across channels and across platforms. With a lot of love for design, we develop online experiences for web, mobile, and on-site installations that allow captivating interactivity through the use of the latest web technologies such as WebGL and various frameworks.
Brand experience
Brand experience is how the user feels when engaging or interacting with a brand. Some brands evoke feelings of innovation and technology, while other brands are untrustworthy and have a bad reputation. Brand experience is subjective and changes from person to person because each individual has different experiences and associations that are evoked by the brand. Strengthening or expanding brand experience is a common motivator to enter the product development process. Brand experience is refreshed when a new product is introduced to the product mix. Modern and impressive interactions make all the difference in brand communication, since they capture customer interest and give people something to talk about. Our experts in development, design, illustration, 3D, production, text, and sound work closely together so that users can experience all of this intensely with all of their senses.
Configurators
Basically, a configurator is a tool that enables users to adapt the components and properties of a product so that the finished product meets the user's expectation as far as possible, thereby optimally covering their needs and requirements. When we talk about product configurators today, most certainly we mean digital applications that can be used on websites by a very large number of users at the same time to configure the respective “perfect” product. However, components cannot be plugged together arbitrarily. The functionality of the product must remain guaranteed, and the technical feasibility and production must also be taken into account. For this reason, configurators for commercial products always need a clearly defined solution space that can be mapped using product logic. Products that are suited to being individually extended, assembled, or specified by means of configurators become an experience for customers. Whether 2D or 3D, we help with the development of such configurators and provide all consulting, conceptual planning, integration, design, usability, programming, and development services.
Cross-device applications
Cross-platform apps are riding the popularity of mobile application development. Its ability to run on multiple mobile platforms allows startups to save costs and decrease development time . In order to be able to provide a lasting brand or product experience, we take advantage of modern web technologies even for applications that are specially designed for exhibits or the POS. This includes infowalls with real-time data, interactive tables with product recognition, and kiosk systems that make products and information available through shopping functions and services.
Web apps
We develop applications that reach target groups through all digital channels and devices. We use web technologies to dynamically display content via web, mobile, tablets, and even larger touch displays, according to the specific use case.
Unique brand experience
Brand experience is a strategic concept which tells brands that they need to generate value in the experience of interaction, contact, and consumption between them and consumers. For this, several areas of perception are always explored to ensure that the public builds its idea about companies from the experience they had previously. The brand experience has been practiced for a long time as a technique. It uses details that, however striking, is not always perceived by the public as purposeful. In recent years, with the Digital Marketing progress, it was necessary to develop proposals to apply the ideas of brand experience also to the digital environment. Using web technologies, all types of content and formats can easily be blended and displayed. With a good concept and a design that fits, it is possible to create impressive user experiences that can be experienced by all target groups, anywhere in the world.
Flexibility and consistency
Presentation in the browser allows web applications to be viewable across all devices. Content can be replaced dynamically, and updates and changes can be easily implemented. Since interfaces (APIs) exist for many ERP systems, databases, and even social networks, a wide range of back-end architectures can easily be integrated.
Promote the decision to buy
Before you can optimize your customer’s buying decision process, you must be clear about what it entails. You must know the consumer buying process definition. The buying decision process is the path that customers take while moving toward doing business with you. It’s similar to a purchase funnel in that it is a downward flowing path that starts wide at the top (as prospects become aware of a brand) and ends more narrowly at the bottom (as prospects becoming paying customers). It’s frequently described as a five-stage consumer decision-making process that includes the following phases of consumer activity. Since buying decisions are increasingly influenced by online research and one's own perception of a brand, good web experiences seek to leave behind a lasting impression and motivate the user to also specifically comment on the product on the Web.
Features
Here you will find the features and options that support our digital installations. There are numerous possibilities for combination. We design each application specifically for the respective use case or business goal and recommend an ideal setup.
Platform-independent
When properly designed, web experiences can be experienced and used across different devices (tablet, smartphone, desktop, touch).
WebGL
Web GL makes possible new options for the presentation of spatial content on the Web. It can be used to create realistic 3D visualizations that are rendered in real time.
Video experiences
High bandwidths and new web technologies make possible large video backgrounds and interactive film sequences within a website.
Animations
With animations such as scrolling via CSS scripts, new modes of narrative can be used to provide access to the content.
Responsive design
Allows adaptation of the content to the respective device. This provides a high degree of usability on different devices.
Adaptive design
Intelligent websites can present the correct content, independent of situation. Interactions that become no longer relevant can in turn be hidden again. (e.g. airport map)
e-Commerce
Purchasing processes can for all intents and purposes be completed instantly. Web experiences are entertaining, sales-promoting tools.
Digital ecosystem
Using API integration, websites become "digital centers" and hubs between databases, apps, campaigns, and other media.
Conversational Interfaces
Through the development of a character for the brand experience, Conversational interfaces provide a completely new form of user interaction.
Storytelling
Smooth integration of video, image, audio, and text content allows web experiences to be the ideal setting for captivating, inspiring storytelling for a brand or a product.
Microinteractions
Microinteractions make an online experience come to life as a journey of exploration, thereby promoting user interaction with the brand.
Gamification
The use of game elements in a non-game context gives the user positive feedback and increases user engagement.
WebVR/AR
Virtual worlds can be experienced on a website via WebVR/AR. This takes place either via PC-connected VR glasses or via smartphone.
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